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VANS KIDS

PROJECT TYPE

Digital

CLIENT

Vans

TEAM

Associate Creative Director: Christine Weber
Lead Digital Designer: Giselle Dela Cruz
Copywriter: Ben Strause
Project Manager: George Hatton
Producer: Gaby Rivero

A refresh for Kids site and store assets for the Spring 2025 season. Our team photographed low-fi, fun moments with the talent, showcasing a light-hearted and energetic vibe through dynamic angles and product closeups. I created a design system that best featured the high-energy and movement from the talent all while still keeping it product focused.

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